In the world of startups, having a great idea isn't enough — you need to clearly show why it matters. This session helps student entrepreneurs understand and define their value proposition: the core reason why customers should care about their product or service. Through real-world examples and practical frameworks, you'll learn how to identify your target audience, pinpoint their pain points, and articulate how your solution delivers unique value. Walk away with tools to confidently pitch your startup and stand out in a crowded market.